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2023: Publishers over $1M IAP or 1M Downloads

In the U.S.,out of 5,236 Android publishers,only 89 made $1M+ in IAP revenue,but 239 hit 1M+ downloads.For iOS:Out of 2,695 U.S.-based publishers,146 made $1M+ in IAP revenue,and 118 hit 1M+ downloads.***Takeaways:↳ Hong Kong publishers have the highest success rates on both platforms. (In-Game Spending Know-How Center ⭐️)↳ On Android, hitting 1M downloads is easier than making $1M in IAP.↳ Turkey and Spain have the lowest $1M+ IAP success rates on both platforms... (🆘)***Why are Japan, Korea, and Hong Kong so successful?My thoughts:1) The U.S. is the biggest gaming market,↳ and it’s easy for global developers to enter. But East is the 2nd biggest, and it's tough to crack. Companies born there have a better shot because they know the culture.2) Great Execution > Everything:↳ I feel like West devs aren’t as passionate about game-making as East devs. It’s not just […]

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