Boosting Your Fun in Royal Match!

While playing Royal Match, I stumbled upon this awesome Royal Boost offer! For just $4.99, you get double rewards for an hour, plus a collection of handy boosters. 🧨 These short-term boosters are super popular in casual games, helping drive monetization. However, many other genres tend to skip them due to concerns about limited engagement or aesthetics. 🤔One cool idea to spice this up could be offering a free trial period for the boost, while also adding some extra progression or gamification rewards. 🏆 This would amp up player involvement and make the offer feel even more valuable!What do you think? Could this approach work in other genres too? 🚀

Michael Kopelovich September 5

Journal

Premium-feel Mobile Games: No Ads

“High-quality, premium-feel, free-to-play mobile games have no business adding ads to monetize their players. Ads make the game look cheap, low-quality and will inevitably result in player frustration, causing damage to retention and in-app purchase revenue. Ads are for hyper-casual games.” 💎 💰 🔇“All free-to-play mobile games are suitable for ads. However, to avoid problems and maximize gains, various aspects should be taken into account including game genre. Both hyper-casual and core games (and all the ones in between) can use ads, but their implementation should, of course, be very different.” 📺 📢Up until recently, high profile companies such as Supercell, Peak, Dream Games (and some others) have behaved in line with the first statement and they were not using ads to monetize their games. 🛑 ☠Two out of three mentioned have apparently changed their minds recently. 💣 🤯Case #1 […]

Božo Janković September 5

Journal

Multiple Paid Pass: Boost Player Choice, Rewards, Playtimes, And Revenue

Based on an analysis of 44 games we show how multiple paid pass options can impact player retention and monetization. In recent years, the Battle Pass system has become a cornerstone of monetization strategies in the video game industry. However, with new mechanics like the "Multiple Paid Pass," developers are discovering even more opportunities to enhance player engagement and revenue growth. This article explores this model's trend and successful implementations, based on an analysis of 44 games across various genres, and discusses how multiple paid pass options can impact player retention and monetization. As the gaming market becomes increasingly competitive, developers constantly seek new ways to retain players and increase monetization. The introduction of the Multiple Paid Pass model reflects a growing trend towards providing players with more personalized and flexible engagement options. The introduction of the Multiple Paid Pass […]

Oxana Fomina August 16

Journal

Desire Beats Pain In Game Monetization

Many game designers think the key to successful monetization is creating pain points for players. But this often leads to mediocre conversion rates and significant churns.Why?Because Pain points give players two options to relieve the pain:1. Pay2. Close the gameAnd many will choose to close.A more effective strategy is to create Desire:Make players really want something that requires a purchase.Desire also causes a form of Pain—the Pain of not having what they want.But there's a crucial difference:- Pain points offer two choices to relieve the pain: pay or leave- Desire offers only one: obtain the Desired itemThis way, players feel like they're making their own decisions and getting extra value for their money.In the "carrot and stick" system, the carrot always wins.Desire > Pain

Anton Slashcev June 20

Journal

Monetization Review: ‘Cup Heroes’ by Voodoo

Welcome back to the game monetization review series. In this edition, we examine "Cup Heroes," which seems like another potential hybrid win by Voodoo. This game has recently climbed to the top charts, and for good reason. "Cup Heroes" impressively blends Idle RPG mechanics, such as enemy waves and character upgrades, with hyper-casual elements like multiplier gates, creating a game that feels both fun and complex at the same time. Here's a snapshot of the game in action: In the following sections, we'll explore the monetization strategies used by "Cup Heroes" and analyze how they contribute to its success. First, let's highlight some of the key rewarded video placements available in the game for ad monetization: Beyond rewarded videos, "Cup Heroes" employs a variety of in-app purchase (IAP) strategies to enhance player engagement and generate revenue. These IAP options provide […]

Michael Kopelovich June 3

Journal

All Players Are Paying With Different Payment Methods

𝘗𝘢𝘺𝘮𝘦𝘯𝘵 𝘮𝘦𝘵𝘩𝘰𝘥𝘴 𝘰𝘧 𝘯𝘰𝘯-𝘱𝘢𝘺𝘪𝘯𝘨 𝘱𝘭𝘢𝘺𝘦𝘳𝘴: ✅ 𝐓𝐢𝐦𝐞 They pay with their time, creating the core part of your game's audience.✅ 𝐈𝐧-𝐠𝐚𝐦𝐞 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐜𝐫𝐞𝐚𝐭𝐢𝐨𝐧: Directly, as in Minecraft, or indirectly by joining teams, players participate in cooperative battles, collaborate with others, demonstrate their skill level through combat or build defensive structures, etc.✅ 𝐎𝐫𝐠𝐚𝐧𝐢𝐜 𝐭𝐫𝐚𝐟𝐟𝐢𝐜 Players might not pay directly but will bring organic traffic by telling their friends and acquaintances about your game.✅𝐒𝐨𝐟𝐭 𝐚𝐧𝐝 𝐩𝐫𝐞𝐦𝐢𝐮𝐦 𝐜𝐮𝐫𝐫𝐞𝐧𝐜𝐲 Non-paying players are engaged in the game and completing events to gather as much in-game currency as possible and spend it on heroes or Battle Passes. They are already paying you.✅ 𝐖𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐚𝐝𝐬. 𝘗𝘢𝘺𝘮𝘦𝘯𝘵 𝘮𝘦𝘵𝘩𝘰𝘥𝘴 𝘧𝘰𝘳 𝘱𝘢𝘺𝘪𝘯𝘨 𝘱𝘭𝘢𝘺𝘦𝘳𝘴: ✅ 𝐃𝐢𝐫𝐞𝐜𝐭 𝐏𝐮𝐫𝐜𝐡𝐚𝐬𝐞✅ 𝐎𝐟𝐟𝐞𝐫𝐬✅ 𝐈𝐧𝐯𝐞𝐬𝐭𝐦𝐞𝐧𝐭 (Subscription, Seasonal Pass, etc.To ensure your events generate real income, you must identify the most effective triggers and call-to-actions for all payment […]

Oxana Fomina March 29

Journal

Innovative Daily Bonus Strategies On Retention and Monetization

Developers continually optimize and innovate within their games and events to enhance the player experience and foster deeper engagement, retention, and monetization strategies. A notable trend is the evolution of universally applied mechanics, offering fresh approaches to captivate players. A prime example that caught my attention is the implementation of a Daily Bonus in two notable games: Candy Crush Soda Saga by King implements a three-tiered daily bonus system. The first reward is granted immediately upon the player's login, with subsequent rewards available 4 hours after the previous one is claimed. This incentivizes players to log in multiple times throughout the day, enhancing player engagement. Should a player fail to return within the same day, they're greeted with a visual representation of missed opportunities upon their next login, subtly encouraging a habit of regular play. This strategy is particularly effective […]

Oxana Fomina February 5

gamemonetization