Mobile Games Live-Ops Cheat Sheet
The ultimate goal of any product changes in a game is to increase LTV. However, LTV is a rather general metric, and changes in it are hard to measure after each individual update.🎯 Therefore, it's better to focus on improving 4 fundamental metrics, each of which will ultimately enhance LTV - either directly or indirectly, over time. 4️⃣ Key Metrics: 1. Retention2. Playtime3. Conversion to paying user4. ARPU (Daily / Weekly)🔍 Once you determine which metric you want to influence, you should choose an appropriate aspect that can be improved in this regard.> For example, improve the game Meta to enhance long-term Retention.Some aspects of the game can influence several key metrics simultaneously:> For instance, exciting competitions with other players can both increase ARPDAU and Playtime 🏆And some changes might improve one metric at the expense of another:> By increasing […]
