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Key Metrics Every Mobile Game Developer Should Know

Key Metrics Every Mobile Game Developer Should Know Here are 8 essential KPIs you need to track:1️⃣ DAU (Daily Active Users)- Unique users who engage with your app daily.- How to impact: Regular content updates and improving retention are key.2️⃣ Retention- Percentage of users who continue playing over time.- How to impact: Improve FTUE, progression systems, and introduce meta elements to keep players coming back.3️⃣ Playtime- Average time users spend in the game daily.- How to impact: Deepen the game loop, introduce engaging mechanics, and add social elements.4️⃣ ARPU (Average Revenue Per User)- Average revenue generated per user over a specific period (daily/monthly).- How to impact: Boost conversion rates, add new in-app purchases, and optimize ad placements.5️⃣ Conversion- Percentage of users who make a purchase.- How to impact: Offer targeted offers, adjust prices for different segments, and enhance the perceived […]

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Developers Overcomplicate Live Ops Games.

Developers overcomplicate live ops games. Listen, it’s not complicated(!) at all:Seriously, it does look complicated,But if you lay high quality foundations,You can make it very simple to succeed. Avoid:✧ Rushed first time user experience,✧ Early game paying player conversion,✧ Real money centered game economy,✧ Copy paste linear content.Instead, focus on:✦ Absolutely flawless new user experience,✦ Proven core game mechanic,✦ Day 1-7-30 retention focus content,✦ Fun but challenging progress.Focus on your players,and watch your complications go away.Your metrics will get better over time.Cheers!PS: There are absolutely masterpiece examples of these games.Special thanks to Anton Slashcev, Sergei Vasiuk and Yağız Gür for inspiring this topic! hashtag#videogames hashtag#gamedevelopment hashtag#mobilegames hashtag#gamedesign

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Technical knowledge isn’t just for Game Devs.

Technical knowledge isn’t just for game developers. Managers need it too. I was shocked by some comments on my recent post— some managers don’t realize that game designers don’t need to code to work within an engine. 🤯 That’s why I’m ready to die on this hill: understanding the technical details of game development is critical, even for producers and managers.Why? Because without this knowledge, you’re at risk of making costly mistakes, like:• Hiring only game designers who can code• Expecting 3D models to be animation-ready without rigging and skinning• Assuming a game will run smoothly on all devices because it works on one• Ignoring technical debt until the codebase falls apart• Adding "just one small feature" that could take a year to develop• Delaying QA until the last minute because "finding bugs isn’t a big deal"Some might argue that […]

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Things no one tells you about being a leader:

Things no one tells you about being a leader: The weight of building your team.It hit me like a boss fight unprepared:• I’m responsible for this person’s journey.• They need this job to level up in life.• It helps sustain their life.That’s a heavy load to carry.And it changed my perception forever.When I recruited my first 5 devs, our performance tanked."The team isn’t hitting the high scores like it used to," I thought.But then I noticed some power-ups. I:• Had more bandwidth to strategize.• Completed tasks that were way overdue.• Was no longer grinding on day-to-day taskAnd I realized no game dev manager should view hiring or firing as a casual choice.Team members aren’t just NPCs to throw into the fight.And “your playstyle” isn’t the only one.You can’t play solo every raid.You need to trust your team to play their […]

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