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Create new Creatives Winners on Meta

📈 Testing Creatives effectively is the key to scaling your mobile game campaigns. 1️⃣ Run Creative Tests in a separate Ad Account2️⃣ Add your Best Creative as a benchmark and 5 - 10 new Creative Concepts to a new campaign3️⃣ Set Custom Rules for each Creative with at least 100 conversions or 10K Impressions depending on your goals4️⃣ Run the campaign in your best-performing countries5️⃣ Add the Creative winners to your BAU Campaign and continue to iterate on them via: Gaming Growth

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Hybrid Casual UA Playbook! Channel Mix, Campaign Structure, Creative Strategy

Over the past few years, hybrid-casual games have become increasingly popular on mobile, with 5 billion downloads in 2022, a 3% increase from the previous year. Hybrid casual games combine simple gameplay with additional levels and features to provide depth and variety for players of all skill levels. Hybrid casual games are a fusion of hypercasual and mid-core games. Hypercasual games are a type of game that feature simplistic graphics, easy-to-use controls, and short gameplay sessions. These games have simple rules and storylines, making them easy to play. Midcore games have more complex graphics, mechanics, and systems. Players must invest more cognitive effort and time to enjoy longer gameplay sessions. Hybrid casual games combine the best features of hypercasual and mid-core games. They provide a simple and easy-to-play experience like hypercasual games and offer more in-depth and varied gameplay like mid-core games. These games […]

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