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Live Ops Feature Pipeline: A Complete Guide

Here's a step-by-step breakdown of the process: I. Pre-Production: 1. Concept 💡• Identify feature goals• Specify aspects to improve or develop• Provide references• Define the target audience• Set KPIs and profit forecasts2. Specification 📋• Describe all mechanics, states, user flow, and corner cases• Ensure interaction with other features• Prepare UI/UX mockup• Balance calculation• Team presentation3. Planning 🗓️• Scope estimation: Evaluate the scope of mechanics and art assets• Milestones: Define key milestones• Sprint planning: Break down tasks into manageable sprints• Risks: Identify potential risks II. Production: 4. Development 🛠️• Develop feature components (code, art, UI, level design, VFX, sound, etc.)• Implement key parts• Focus on core user flow and primary use cases5. Prototype 🧪• Initial build with only key mechanics & tutorial• Use draft or placeholder art• Evaluate overall game feel and adjust vision6. Iterations 🔄• Feedback iteration: Refine the feature […]

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Game Analysis: The Evolution of Squad Busters

Supercell’s Squad Busters is currently in soft launch with a global release at the end of the month but many changes happened throughout previous beta builds Supercell CEO Ilkka Paananen has previously stated that the studio has killed over 30 games with Squad Busters being the 6th game to launch globally Supercell’s Squad Busters is currently in soft launch and already has a global release date set for May 29th. The game will mark Supercell’s sixth release after numerous other titles never made it to launch due to the high standards the studio sets. Supercell's Squad Busters is set to make its global debut on May 29th. This marks a significant milestone as it's the first game to be globally launched after Brawl Stars, which was introduced six years ago. It's worth noting that many games in the Supercell portfolio […]

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Exploring Rivergame’s Last War UA Scaling Strategy

How does a game earn $2 million and 200k downloads a day? "Rivergame’s Last War is the latest evolution of a product that has been adapting to the current user acquisition market conditions" "Last War is currently doing $2.8 million in revenue a day and continues to scale up" Efficient user acquisition is the challenge facing every attempt to successfully scale a game. What once worked like magic may not work at all now, and developers are having to adjust to the changing UA landscape and make changes to their games for any chance of success. Speaking of which, Rivergame’s survival game Last War has managed to achieve over $2 million a day in revenue and around 200k downloads a day. But how is this possible, and what strategy was used? Rivergame’s Last War is the latest evolution of a product that […]

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