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Engaging FTUE: Make or Break Your Game

Creating an engaging FTUE can make or break your game.Here’s a cheatsheet to get it right:1. Onboarding 🚀• Start with a strong hook to captivate players.• Clear objectives guide the player smoothly.• Introduce features gradually.• Keep tutorials short and effective.2. User Flow 🌐• Ensure easy access to gameplay.• Make controls accessible.• Provide progress indicators.• Use an intuitive UI.3. Core Gameplay 🎯• Focus on game feel.• Implement a fun mechanic.• Allow for immediate action.• Keep rules easy to understand.4. Visuals 👀• Use smooth animations.• Prioritize art style consistency.• Ensure readability.• Add some juiciness to the experience.5. Progression 📈• Set clear goal setting.• Offer early rewards.• Implement retention hooks.• Enable fast initial progression.6. Monetization 💰•Clarify your value proposition.• Time your introduction wisely.• Consider ads integration carefully.• Ensure monetization doesn’t disrupt user experience.

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Is your top-performing ad aligned with FTUE in the game?

Is your top-performing ad aligned with the first-time user experience in the game? During the diagnostic phase of our engagements, we too often find little to no connection between these two crucial touchpoints. This disconnect can lead to poor Day 1 retention and an unfavorable LTV-CAC ratio.Luckily, making changes to the onboarding process is typically one of the easiest ways to address these issues. Be sure to review your funnel and ensure you aren't losing the users you’ve invested so much in acquiring.

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Keeping Players in the Game: We Are Warriors

This week's blog will explore the dynamic universe of We Are Warriors, a Hybrid-Casual Tower Defense game with idle mechanics developed by Lessmore UG. Praised for its straightforward elements and intuitive gameplay mechanics, this game has garnered acclaim within the gaming community. One notable aspect is its unique approach to the First Time User Experience (FTUE), where failure within initial levels serves as a strategic tool. While some game developers shy away from incorporating failure into the onboarding phase due to potential player dissatisfaction, We Are Warriors embraces this concept, effectively leveraging it to enhance the overall gaming experience. Core Game Loop One of the most captivating elements of this game is its simplistic and intuitive core gameplay loop. Interestingly, the game's simplicity is its greatest strength, as it empowers players to devise strategic approaches to conquer each level and […]

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