deconstruction

Travel Town is an up-and-coming merge-2 project from a British developer called Magmatic Games. The game started buying traffic in early 2022 and has been making steady progress ever since. An especially impressive performance surge came in early 2023: downloads increased by more than two times, and revenue almost tripled. If the trend was anything to go by, this is just the beginning. The company initially prioritised Android because it's easier to launch a project marketing-wise. However, as of today, downloads and revenue are distributed almost equally between iOS and Android. That's a typical pattern in the industry. For instance, Love & Pies' sales are split between the platforms 50/50, while Merge Mansion and Gossip Harbor net more revenue from iOS. Travel Town's primary audience is located in the US. That's an important metric because the US generates more than […]