CTV

Mastering Facebook and Google are table stakes in mobile UA. But when the economy faces a downturn, you have to get creative. It shifts from growth-first to more scrutinized, shorter payback windows. The main benefit is diversification. More channels mean more experimentation and maybe a new and profitable channel. When one channel suddenly stops working, you’re not completely fucking yourself over. So without any more bullshit, let’s get to it. 1. Influencer Marketing Influencer marketing is borrowing a creator’s audience and reputation to drive installs. I wrote a guide on how to execute influencer marketing campaigns to get you started. Anyways, more and more brands are investing in influencers – the IAB predicts influencer marketing to grow by 25% this year. I mean, Mr. Beast just signed a $100M deal for the largest competition in television history. My friends from Media Bodies worked on […]