🧪Real Experiment Case🧪

I think you guys are gonna love this 🧪𝐑𝐄𝐀𝐋 𝐄𝐗𝐏𝐄𝐑𝐈𝐌𝐄𝐍𝐓 𝐂𝐀𝐒𝐄🧪 simply because I can't be more transparent than this 😂Yesterday I saw one of the Growth Gems from Sylvain Gauchet on my TL and there was one slide that shocked me because I recently tested the hypothesis of that slide with one of my clients!I am posting the slide with the gem that Flippos Drogitis wrote so you can see the hypothesis in question. If you have been following me, you know that I love experimenting if I believe that experiments can help me to achieve the goals of my clients and as I mentioned, this specific hypothesis was something I tested in June with one of my most successful clients. With this client (a mobile game), we have a payback period of 8-9 months on average but we […]

David Vargas August 9

Journal

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

With over 10 long years of UA under my belt, I’ve seen it all. I’ve written about my day in the life of a UA manager – everything from the highs that allow me to run this consultancy to the lowest bullshit that comes with it, too. The world of UA moves fast, but before you dive into all the latest strategies and hacks, you have to be familiar with the fundamentals. Terms you absolutely need to know There are tons of acronyms in this industry, so it’s best to get familiar with the following terms. App Store Optimization (ASO): marketing tactic of increasing app visibility within the app store to drive more installs Attribution: assigning value to different actions users had taken until they completed a conversion Churn: Number of users who uninstall your app within a time period. Helps measure ‘stickiness.’ Impressions: how many […]

Matej Lancaric March 20

CPI

🧪Real Experiment Case🧪

Beginner’s Guide to Mobile User Acquisition: The No-Bullshit Guide

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