arppu

Three Ways to Improve Taylor Swift's ARPPU: A Game Economist Attends the Eras Tour At the Eras Tour in Stockholm, my thoughts naturally turned to Ms. Swift's untapped monetization potential. Despite her billionaire status, she's barely scratched the surface. By embracing "Taylor's Version" labeling, Era-specific merch, and friendship bracelet culture, Swift could double her "extras" ARPPU from $50 to $100.When the Eras Tour comes to town, media outlets scramble for clickbait headlines, and businesses concoct Swift-themed promotions faster than you can say "Shake It Off." Brands quickly turn the occasion into a LiveOps event and co-opt the festivities. Along these lines, a local cookie shop created branded heart-shaped, glitter-coated "Taylor" cookies, but Swift received no revenue. "Free promotion" is a skeptical defense of using someone's likeness for profit. Taylor has always maintained good-natured relationships with her fans, and pursuing legal […]