AppsFlyer

In the realm of mobile marketing, deciding where to invest is like playing chess. AppsFlyer analyzed 19 billion app installs of over 30,000 apps, and factored 9 metrics covering market reach, user value and cost of media, ad spend. Tier 1 Markets Dominate - T2 takes 45% of High-performing Spots App marketing is truly a global playground: 19 markets for games on Android, and 10 on iOS. T1 markets command 77% of UA spend, while T2 getting 21%. T1 controlled the top 7 spots by overall score on iOS with a significant 55% higher average score than tier 2 countries. On Android, reach plays a big role with three massive tier 2 markets in the top 5 (India, Brazil, and Indonesia) with a smaller 27% gap between T1 & T2. While T1 markets are the obvious choices in most cases, […]