AppLovin’s Modern Community and The Power of Game Narrative
Making a successful Match-3 is one of the most challenging tasks a mobile game developer can tackle. To succeed, you need a top-of-the-line game engine in addition to an engaging and differentiated metagame, and, even if you have both, you need a robust UA campaign to entice players. You will be competing against some of the most profitable game businesses out there with some of the heaviest war chests possible. You need a lot of stars to align and hopefully don’t run out of money in the process. That’s why so many of the top Match-3 games belong to a handful of developers. The top of the charts belong to: King with their Candy Crush games, Playrix with ‘Scapes games and Fishdom (still going strong!), and Dream with Royal Match. AppLovin is coming right after them with Project Makeover and […]