Alien Invasion Case Study: How To Scale A Game With A Small UA Team
Let’s start with introducing the company that originally developed the game – Multicast Games. Multicast Games is a small team of mobile game creators from Cyprus. They sell casual and mid-core games worldwide, like Alien Invasion. Alien Invasion A mobile game created by Multicast Games, later sold to CrazyLabs Genre: Hypercasual Monetization: 50% in-app, 50% on advertising OS: iOS and Android TOP Countries: USA, Germany, Japan, and Korea In Alien Invasion: RPG Idle Space (Alien), players take on the role of an alien hero using its tentacles as grabbing hooks to capture humans and resources in its surroundings. The core gameplay loop encourages players to collect resources for upgrading their character, minions, and buildings while tackling mini-missions and engaging in boss fights. Oh yeah, wait a second! We actually talked about this game on our podcast some time ago – Ha! This ‘basic’ grabbing action […]