adnetwork

Here is the link to the original article. A few weeks ago, I asked LinkedIn for feedback on an “Incentivized Ad Platform” database. I wanted to provide transparency to user acquisition managers and the free-to-play gaming ecosystem into the burgeoning incentivized ad provider space. The goal was to shed light on the lesser-known networks that operate in this space and help UA managers make more informed decisions. Although AppsFlyer does a good job highlighting the top providers in the space on their AppsFlyer Performance Index, the focus is on the largest players. If you’re a network outside the top 4-5 incentivized providers, you’re not listed. Therefore, it's difficult for UA managers to discover new opportunities if they find CPE campaigns work for them. This is especially challenging in a space where innovation is rampant and new platforms frequently emerge. The response to my […]