adcreatives

Mobile game ads are notoriously bad. From fake ads to straight-up copyright infringements: There’s plenty to choose from. But one particularly concerning trend is the rise of sexist ads. Advertising that objectifies women is not only wrong but can hurt the player base, the gaming industry, and society as a whole. Today, there are 1.7 billion mobile gamers worldwide – ranging from adults to very impressionable kids. If these ads continue to go unchecked, we’re letting bad actors poison our wells. [Trigger warning: graphic themes including assault, abuse, and violence that may be triggering to survivors] What Are These Sexist Ads Anyway? Advertising as a whole has progressed tremendously. Yes, there are biases or misrepresentations in traditional media, but mobile ads take it to a whole new level. These creatives straight-up depict women as sexual objects or portray them in subservient roles. This perpetuates the […]