Sudoku Master by Hungry Studio: $50K a Day with 600K DAU!
Sudoku Master by Hungry Studio (the makers of Block Blast) scaled past $50K a day and already has 600K+ DAU. Can this game compete with Miniclip‘s dominance of the Numbers genre?
The game itself is a very simple version of Sudoku. You fill in numbers based on the game rules and then you progress through harder and harder boards. The monetization is done through rewarded ads πΊ, which can either give you hints during core gameplay or you can get more lives if you fail. Of course there are interstitials between the levels. Similarly to Block Blast, the game is very simple, but I guess Hungry’s signature balancing plays a big role, as you also need to answer few question in the onboarding to set your initial difficulty.
As mentioned, this category is dominated by Miniclip with their Easybrain games Sudoku. com and Numbers Match. First one has 3,3 Mil. DAU and the other one 1,6 Mil. So obviously they have the advantage. If you look at the download numbers of all 3 games for last month, it is pretty much the same 1.5 -1.8 Mil. downloads for each. But, and a big πππ, Sudoku Master had 6K π΅! different ad creatives last month compared to 500 of both Miniclip games. Which means they are running Β π¦π¨π«π ππ‘ππ§ 10π± π¦π¨π«π ππ ππ«ππππ’π―ππ¬ ππ‘ππ§ ππ‘ππ’π« ππ¨π¦π©πππ’ππ¨π«!
This just proves the cold truth that mobile games market is basically one giant UA war βοΈ. And Hungry Studio is at the tip of the spear, as they are running 14K different creatives on Block Blast for the last month π±, which seems to be the π¦π¨π¬π π¨π ππ§π² π ππ¦π π¨π§ ππ‘π π¦ππ«π€ππ, Monopoly GO follows with 10K in second place.
