About the author
Antti Kananen
Seasoned entrepreneur, executive, director, general manager & project/product lead bringing innovation, technology, startups and games to life!
Journal 18 Antti Kananen November 22
In terms of the future, the next hits could emerge by leveraging key vectors in #gamesdesign and #systemsdesign that are theme-independent, appealing to female, male, and mixed audiences:
🏗️📊 Simulation and Tycoon Mechanics
Imagine SimCity, Railroad Tycoon, or RollerCoaster Tycoon fused with #mergegames #gameplay. Adding tycoon-like depth could revolutionize Merge, offering strategic, long-term #engagement.
–> Travel Town’s city-building layer could expand into dynamic economies, where merging fuels resource generation and upgrades.
–> Ability to draw in players seeking meaningful, management-driven progression, boosting #retention and #LTV; and/or teaching this to existing players.
👪🕹️ Life Sims
#Games like BitLife, Business Empire: RichMan, and Pick Me Up – Idle inspire the potential synergy between life sims and merge, as well as The Sims.
–> Imagine merging through a character’s life—managing careers, relationships, and possessions.
–> This emotional engagement could drive #monetization, with microtransactions tied to life events or choices.
–> A “#merge your way to success” mechanic would unlock new creative gameplay possibilities.
⚙️🧪 Prestige and Ascension
Adding prestige systems and economic ascension mechanics could deliver replayability while rewarding long-term investment.
–> Merge games could introduce “prestige” resets that unlock powerful bonuses and/or evolve gameplay.
–> Travel Town and Gossip Harbor could gain depth through narrative-driven rebuilding tied to prestige mechanics; and/or have this as a side event / #minigame on a tie-in.
Why These Vectors Matter.
These innovations elevate product and live-ops #KPIs like retention and monetization while transforming #distribution strategies:
–> #UA Creative Opportunities: New mechanics open #creatives and messaging means that e.g., appeal across demographics.
–> Deeper LTV: Simulation, #lifesim, and prestige layers extend player engagement and spending.
Merge’s Evolving Potential 🚀📈
If implemented effectively, these innovations could allow Merge to surpass even #Match3 in revenue per download. Games like Travel Town and Gossip Harbor have shown how grid management and narrative depth succeed in taking the genre further—and, adding systems like the above ones could elevate the genre further. I would be glad to work on something like this, #OpenToWork.
Merge games aren’t limited by themes or audiences. Whether targeting male, female, or combined demographics, these vectors can unlock long-term success by combining innovation with proven systems.
About the author
Seasoned entrepreneur, executive, director, general manager & project/product lead bringing innovation, technology, startups and games to life!
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