New Games 2025 H1 Analysis

I analyzed 26,191 new mobile games launched in H1 2025.

Based on AppMagic data, here is how they performed:

𝗞𝗲𝘆 𝘀𝘁𝗮𝘁𝘀
• 26 191 new titles (up +50% !)
• $1.09B IAP — just 3.5 % of total game revenue
• 2.18 B downloads — 7.1 % of all installs

𝗥𝗲𝘃𝗲𝗻𝘂𝗲 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻 🤑
• 0.5% of games cleared $1.1 M+
• 83% earned $0
• The odds remain brutal

𝗧𝗼𝗽 𝗴𝗲𝗻𝗿𝗲𝘀 𝗯𝘆 𝗿𝗲𝘃𝗲𝗻𝘂𝗲 (≥ $𝟭𝟬𝟬𝗞 / 𝗺𝗼𝗻𝘁𝗵)
1. RPG — $850M | 6.5% hit rate

2. Strategy — $634M | 2.9%

3. Sports — $50M | 2.8 %

𝗗𝗼𝘄𝗻𝗹𝗼𝗮𝗱 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 🔎
• 0.2% of games broke 5M+ installs
• 70% never hit even 10K downloads

𝗧𝗼𝗽 𝗴𝗲𝗻𝗿𝗲𝘀 𝗯𝘆 𝗱𝗼𝘄𝗻𝗹𝗼𝗮𝗱𝘀 (≥ 𝟭𝟬𝟬 𝗞 𝗶𝗻𝘀𝘁𝗮𝗹𝗹𝘀 / 𝗺𝗼𝗻𝘁𝗵)
1. Action — 310M installs | 8.3% hit rate

2. Simulation — 777 M | 5.8%

3. Puzzle — 858 M | 2.2%

𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆
Supply keeps soaring; breakout wins remain scarce.
More games being released = competition is higher than ever.

Nail retention, niche fit, and monetization early, or join the 83 % that make nothing.

Which genre will steal the spotlight next year?