About the author
Anton Slashcev
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
Journal 27 Anton Slashcev November 21
Here is a breakdown:
—- ๐. ๐ฆ๐ต๐ผ๐ฟ๐-๐ง๐ฒ๐ฟ๐บ ๐ฅ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป (๐๐ฎ๐ ๐ญ-๐ฏ) —-
Make a powerful first impression.
1. Onboarding
โข Introduce key features clearly.
โข Use tutorials with minimal cognitive load.
โข Set clear objectives and encourage immediate actions.
โข Strategically place first paywalls.
2. First Impressions
โข Prioritize readability and intuitive UI/UX.
โข Focus on graphics, art style, and juiciness (animations and feedback).
โข Ensure smooth game performance.
โข Hook players with a compelling story.
3. Core Gameplay Loop
โข Make gameplay fun and engaging with easy-to-understand rules.
โข Offer early rewards to build momentum.
โข Optimize session lengths to avoid fatigue.
—- ๐๐. ๐ ๐ถ๐ฑ-๐ง๐ฒ๐ฟ๐บ ๐ฅ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป (๐๐ฎ๐ ๐ฏ-๐ฏ๐ฌ) —-
Add depth to maintain engagement.
1. Game Depth
โข Provide variety in strategies and introduce new mechanics.
โข Include side quests and secondary activities.
2. Live-Ops
โข Plan frequent content updates and holiday events.
โข Run competitive challenges and limited-time content to create urgency.
3. Progression
โข Maintain a balanced difficulty curve.
โข Introduce engagement mechanics like daily bonuses and quests.
4. Engagement Mechanics
โข Use streak rewards, push notifications, and happy hours.
โข Offer re-engagement bonuses to bring players back.
—- ๐๐๐. ๐๐ผ๐ป๐ด-๐ง๐ฒ๐ฟ๐บ ๐ฅ๐ฒ๐๐ฒ๐ป๐๐ถ๐ผ๐ป (๐๐ฎ๐ ๐ฏ๐ฌ-๐ฏ๐ฒ๐ฌ) —-
Build loyalty through lasting systems and community.
1. Meta Systems
โข Deepen the narrative and allow character customization.
โข Offer decorative and cosmetic items for personalization.
2. Long-Term Goals
โข Provide meaningful endgame content and loops.
3. Social Engagement
โข Foster connections through guilds, clans, and friend systems.
โข Include leaderboards, co-op gameplay, and PvP/PvE events.
โข Strengthen community management for better player relationships.
4. Economy and Balancing
โข Monitor inflation and balance the in-game economy.
โข Implement auto-difficulty adjustments to keep the game challenging.
5. Technical Stability
โข Ensure smooth gameplay with minimal bugs or downtime.
—- ๐๐ฉ. ๐ ๐ผ๐ป๐ฒ๐๐ถ๐๐ฎ๐๐ถ๐ผ๐ป ๐ฆ๐๐ฟ๐ฎ๐๐ฒ๐ด๐ —-
Monetization should feel fair and rewarding for players.
โข Balance in-app purchases and ad frequency.
โข Avoid pay-to-win dynamics by focusing on value.
โข Use cohort segmentation for personalized offers.
โข Offer timely sales and exclusive deals.
Retention isnโt just about keeping players; itโs about creating an experience they canโt get enough of.
About the author
Almost 10 years of experience in Product Management, Business Strategy, and Narrative Design. Consulting in Match-3 / Casual Narrative / Hybrid-casual market.
Please login or subscribe to continue.
No account? Register | Lost password
โโ
Are you sure you want to cancel your subscription? You will lose your Premium access and stored playlists.
โ