Liftoff Secures Strategic Investment from General Atlantic

Liftoff just picked up a minority investment from General Atlantic — a move that brings even more fuel to the AI-powered adtech rocket ship. GA now joins Blackstone, who has been Liftoff’s main backer since the big 2021 Liftoff–Vungle merger.

Goldman Sachs, Jefferies, Morgan Stanley, and a squad of lawyers were all in the mix, but let’s skip the Wall Street credits and get to the point: Liftoff’s scaling hard, and this fresh backing is meant to supercharge it.

Since the merger, Liftoff’s been on a tear, with new products, a tighter ad stack, and a sharpened focus on performance for mobile marketers. CEO Jeremy Bondy summed it up best: “continuity and ambition.”

Translation? They’re not changing course — they’re stepping on the gas.

Adtech’s crowded, AI is everywhere, and privacy changes are still chaotic. But with Blackstone and General Atlantic behind them, Liftoff is signaling it’s ready to play in the deep end.