How to design your player journey map?

How to design your player journey map?

(5-step checklist)

A player journey map visualizes experiences
↳ aligns gameplay, monetization & retention.

Here’s how to design one for your game:

1️⃣ Define your map’s purpose

• Focus on 1 goal: onboarding, retention, etc.
• Set detail level, e.g., purchase journey.
• Identify segment: casual, whales, etc.

2️⃣ Identify player personas

• Casual: focus on easy access & discovery.
• Influencers: reward w/ social recognition.
• Spenders: highlight exclusive offers.

3️⃣ Analyze behaviors and touchpoints

• Observe key systems: core, meta, etc.
• Track streamers and community activity.
• Check top items for awareness/purchases.

4️⃣ Map the player journey stages

• Awareness: Buzz from gameplay & socials.
• Consideration: Reviews & personal offers.
• Purchase: Easy checkout & seamless flow.
• Usage: Impact on gameplay & recognition.

5️⃣ Validate and refine your map

• Test it with player actions and feedback.
• Align it with KPIs like retention rates.
• Keep evolving as the game grows.

❗Things to remember

• Journey map starts before players log in.
• Journey map includes non-digital points.
• Journey map is rooted in real player data.
• Journey map serves payers & non-payers.
• Journey map evolves with regular updates