How to design Clans

How to design Clans

If you’re building a casual or midcore game, adding clans (aka teams, guilds, or clubs) is a game-changer.

But the real magic?

Keeping it simple, social, and rewarding.

𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗴𝗿𝗲𝗮𝘁 𝗰𝗹𝗮𝗻 𝘀𝘆𝘀𝘁𝗲𝗺𝘀 𝗵𝗮𝘃𝗲 𝗶𝗻 𝗰𝗼𝗺𝗺𝗼𝗻:

• Easy to join: Discovery, invites, low friction
• Easy to use: Chat, help requests, clear roles
• Easy to stick with: Shared goals, rewards, and a positive vibe

𝗦𝗼 𝘄𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂 𝗮𝗱𝗱 𝗰𝗹𝗮𝗻𝘀 𝗮𝘁 𝗮𝗹𝗹?

• Boost player retention
• Drive social interaction
• Encourage cooperation
• Unlock monetization options (cosmetics, boosts)

𝗪𝗵𝗮𝘁 𝘀𝗵𝗼𝘂𝗹𝗱 𝘆𝗼𝘂𝗿 𝗰𝗹𝗮𝗻 𝘀𝘆𝘀𝘁𝗲𝗺 𝗶𝗻𝗰𝗹𝘂𝗱𝗲?

𝗝𝗼𝗶𝗻𝗶𝗻𝗴 & 𝗰𝗿𝗲𝗮𝘁𝗶𝗻𝗴 🛠️
• Search, invites, and recommendations
• Optional entry rules (like level or invite-only)
• Fun naming and clan badges

𝗦𝗵𝗮𝗿𝗲𝗱 𝗮𝗰𝘁𝗶𝘃𝗶𝘁𝗶𝗲𝘀 🎯
• Team tasks and events
• Request and gifting systems (like extra lives)
• Friendly competitions via leaderboards

𝗠𝗲𝗺𝗯𝗲𝗿𝘀𝗵𝗶𝗽 & 𝗰𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻 👥
• Clear roles (Leader, Member, maybe Co-Leader)
• Visible member activity
• Clan chat and announcements

𝗥𝗲𝘄𝗮𝗿𝗱𝘀 🎁
• Bonus lives or resources
• Group milestone prizes
• Individual rewards for contribution

𝗗𝗲𝘀𝗶𝗴𝗻𝗶𝗻𝗴 𝗳𝗼𝗿 𝗰𝗮𝘀𝘂𝗮𝗹 𝗽𝗹𝗮𝘆𝗲𝗿𝘀? 𝗞𝗲𝗲𝗽 𝗶𝘁:

• Simple: No complex hierarchy
• Optional: No grind or daily chores
• Friendly: Helping others should feel good
• Accessible: Easy in, easy out

𝗘𝘅𝗮𝗺𝗽𝗹𝗲𝘀 𝘁𝗵𝗮𝘁 𝘄𝗼𝗿𝗸 𝘄𝗲𝗹𝗹:
• Match-3 games (Gardenscapes): Share lives, beat team goals
• Merge games (Merge Dragons!): Join dens, play in clan events
• Word games (Wordscapes): Compete in weekly team tournaments

𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆:

You don’t need complexity to create community.

Keep it light, social, and rewarding—and your players will come back for more.