Maximize LTV without hurting retention?
Founder: "How to maximize LTV w/o hurting retention?"Me: Use ๐ a ๐ proven ๐ economy ๐ model! ๐ช๐ต๐ฎ๐ ๐ฎ๐ฟ๐ฒ ๐๐ต๐ฒ '๐ฝ๐ฟ๐ผ๐๐ฒ๐ป' ๐ฒ๐ฐ๐ผ๐ป๐ผ๐บ๐ ๐บ๐ผ๐ฑ๐ฒ๐น๐?, ๐ถ๐ป ๐ฎ๐ฌ๐ฎ๐ฑ?This is the easy part.๐๐ถ๐๐ฒ ๐บ๐ผ๐ฑ๐ฒ๐น๐ have seen broad adoption and success.You are likely familiar with all five:1. Puzzle Progression + Loss Aversion (Royal Match)2. Energy-gated recipe redemption (Gossip Harbor)3. Legendary Gacha: collection & fusion (AFK Journey)4. Sprawling Tech Trees (Whiteout, Clash of Clans)5. Casino Progression (Coin Master, Monopoly GO)When founders use language like "we haven't quite figured out our monetization strategy,' this is usually a clear signal that we've a problem on our hands. ๐ Failing to use a proven economy model, capable of producing $25k (casual) / $200k (core) spend depth is one of the most common points of failure I've seen when working with F2P game teams and products.What makes these models special, and […]