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The Week
The harsh reality of Mobile Game Dev in 2025
The harsh reality of mobile game dev in 2025: 97% of mobile games fail. Over the past 3 years, 139,396* games were launched. Only 3,704 reached at least 1 million downloads. ↳ That’s a success rate of less than 3%. […]
The ‘Why’ Behind Grand Games’ $30M Investment
We wrote about "Grand Games secures $30M Series A" last week. Let's talk about the How & Why. Securing $30M just 9 months after its launch? 🦄 Folks, it's something big. The publisher behind Magic Sort made $4M+ in 6 […]
Live Ops Holiday Events Cheatsheet
Live Ops Holiday Events Cheatsheet Based on Playliner research, here is a list of the most popular holiday and event themes:--- 𝗪𝗜𝗡𝗧𝗘𝗥 ❄️ ---𝟭. 𝗖𝗵𝗿𝗶𝘀𝘁𝗺𝗮𝘀 🎄 (𝗗𝗲𝗰𝗲𝗺𝗯𝗲𝗿) Thematic attributes: • Snowy landscapes, festive lights, and winter wonderland maps • Holiday […]
ADC feature for iOS campaigns on TikTok?
Should you trust the Advanced Dedicated Campaigns (ADC) feature for iOS campaigns on TikTok?🤔 The answer is simple: 1000% yes!Today, I’m sharing a quick case study that demonstrates how using ADC can feed your iOS campaigns with more signals, leading […]
Reaching Every Player Type!
🎯 Reaching Every Player Type! Loving this smart design from Collect Em All! by Voodoo during their live-ops event. Players get multiple ways to keep participating: use in-game currency, watch rewarded ads, or grab a special in-app purchase offer. It’s […]
Two & a half gamers just turned 3 years old
🎉𝗛𝗮𝗽𝗽𝘆 𝗕𝗶𝗿𝘁𝗵𝗱𝗮𝘆 two & a half gamers .🎉 We just turned 3 years old. 𝗪𝗵𝗮𝘁 𝗮𝗻 𝗮𝗰𝗵𝗶𝗲𝘃𝗲𝗺𝗲𝗻𝘁 😘 Thank you very much 👇 Jesus Christ, what a ride. 471 videos. Yes, 𝟰𝟳𝟭 𝘃𝗶𝗱𝗲𝗼𝘀! Let's just recap. We started on January […]