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East vs West in Mobile Games!

Gökhan Üzmez

East vs West in mobile games. 🗺️
🎮 4 different genres prove my point.
💰 Here is the 2025 revenue comparison:

You probably heard East is big in mid-core,
West is mostly casual and puzzle games.

What does that actually mean?
Basically, thats players spending behavior
A typical player tend to pay a certain game.

I picked the most earning mobile games of 2025
to prove how:

-> Eastern Countries tend to stay in mid-core,
-> Western Countries like spending on puzzles,
-> and therefore the game studios working there
develops certain sub genre know hows:
-> Largest hits on certain genres come from there!

Honor Of Kings by Tencent 🇨🇳
Whiteout Survival by Century Games 🇨🇳
Royal Match by Dream Games 🇹🇷
Monopoly GO! by Scopely 🇺🇲

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