Data Discrepancy in Android?

Data discrepancies… in Android?? 😂 😂

This week I saw a behavior I don’t usually see in any of the Android apps I’ve worked with lately.

We started a small campaign in Google Ads focusing on the trial event (yes, I know trial is not ideal so please save those comments for another post😅) and the impact as you can see in the bar chart is pretty obvious.

My baseline went from 21 trials/day on average to 40+, so we basically doubled trials with this campaign

Then came the surprise when I checked the data:

-Firebase reports 86 conversions
-Appsflyer reports 12 conversions (with the exact same event)
-Baseline difference tells me the real impact was 146 conversions

The campaign was only spending $200/day so there was no significant organic lift to justify it.

So even if you think 146 is too aggressive and that I’m overattributing with baseline difference, the gap is still massive in more conservative scenarios.

As I always say, keep monitoring all data points and play with that in order to make decisions!