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Korean Indie Games: Pioneering Global Success

Korean indie games are making waves in the global gaming industry. In recent years, several Korean indie titles have gained recognition and acclaim across the world. Let’s explore some of the standout ones. The Devil Within: Satgat Developed by Newcore Games, The Devil Within: Satgat blends traditional Korean culture with a post-apocalyptic narrative, creating a unique and immersive gaming experience. Set in a fictional Joseon era, the game tells the story of ‘Kim Rip’, a loyal bodyguard betrayed by his comrades and driven by a desire to restore justice in a world overrun by demons. The game draws heavily on Korean historical themes while incorporating dark fantasy elements. The title Satgat refers to a traditional Korean hat worn to protect against rain, snow, or sunlight, adding a cultural layer to the game’s aesthetic. The Devil Within: Satgat has received numerous […]

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New Korean Game Releases in Late 2024

As we enter the second half of 2024, the Korean gaming industry is gearing up for significant changes, with several highly anticipated titles set for release. This period is crucial for developers as they aim to build on the successes of the first half of the year while strengthening their business strategies through new game launches. These new titles will span multiple platforms, including mobile, PC, and consoles, as companies push to expand their global presence. Many of these games leverage popular IPs or bring fresh innovations to the market, offering players diverse experiences. Nexon: Mobile Adaptations of Popular IPs and New Genre Challenges Nexon is preparing to launch several highly anticipated games in late 2024. Among these is Mabinogi Mobile, a mobile adaptation of the beloved Mabinogi IP, which originally debuted as a PC MMORPG in 2004. Known for […]

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Project R.I.S.E. by Supercell

Project R.I.S.E. by Supercell had its 3rd Alpha test last weekend and we couldn't miss it 😎. This time also on Android, the dev team finally showed us some Metagame features and iterated a lot on the previous feature set. Get the latest update on this cooperative roguelite ARPG ⚔️ here: Tower upgrades 🗼 were introduced, which are powering the feature unlock progression. You still get pass points for chests, but recycling the perks points (basically discarding skills during your run) gives you a permanent upgrade to your account through these. These include stuff such as more consumable slots for revives, more perk rerolls, feature unlocks etc. Another Metagame feature added is Tower Forge 🔨 (bottom Image). This basically unlocks the skill pool of core gameplay skills on semi-random pacing as you sink soft currency into it and a random […]

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Brutally Honest #148

Hey, FAM! What’s up? 🥃 Drink talk I'm on my way to the Maldives for the annual retreat. It can’t be called a vacation when Katarina is running around, but I'm still going to enjoy it. Hope PGC is cold and dark.. Jokes aside, have fun. See you next year! 🦩Tip of the week Expanding your UA efforts across multiple channels is essential for comprehensively understanding your game's KPIs. Especially when you are early in development, while this approach may require a higher budget, it provides valuable data for benchmarking and optimization. Why Multi-Channel UA Matters? Running campaigns across various platforms allows for comparative analysis, helping identify which channels yield the best results and where improvements are needed. Relying on a single channel can be risky due to algorithm changes or policy shifts. A multi-channel strategy mitigates this risk by […]

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Level Mechanics of Royal Kingdom

I’ve saved your time by deconstructing and categorizing ALL 50(!) Level Mechanics from Royal Kingdom 👑 This article is a MUST-Read for both Game Designers and Level Designers.You'll find:↳ Journey from PvP to PvE↳ Royal Kingdom’s key mechanics↳ Retention vs Monetization↳ Level Design & Curve Complexity (the most insightful part)Find the Article Here

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Analyze 1000 Games in 5 min with AI

How to analyze 1000 mobile games in 5 minutes with AI: 𝟭. 𝗚𝗼 𝘁𝗼 𝗔𝗽𝗽𝗠𝗮𝗴𝗶𝗰: https://lnkd.in/gAtFSbiA • Use this link for temporary access to its pro features.𝟮. 𝗦𝗲𝗹𝗲𝗰𝘁 𝗮 𝘀𝘂𝗯𝗴𝗲𝗻𝗿𝗲 • Tap “TAGS.” • Choose the subgenre you’re interested in (e.g., Merge). 𝟯. 𝗦𝗲𝘁 𝗳𝗶𝗹𝘁𝗲𝗿𝘀 • Select “YEAR” for the time period. • Set the number of results to 1000. 𝟰. 𝗦𝗮𝘃𝗲 𝘁𝗵𝗲 𝗱𝗮𝘁𝗮 • Download the CSV file by clicking “Download CSV.” 𝟱. 𝗔𝗻𝗮𝗹𝘆𝘇𝗲 𝘄𝗶𝘁𝗵 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 • Go to: https://chatgpt.com/ • Open the GPT-4 model. • Attach the CSV file. • Use this prompt: https://lnkd.in/gEUyZkwr • Enter "continue" several times. 𝟲. 𝗚𝗲𝘁 𝘆𝗼𝘂𝗿 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 • Discover trends, revenue changes, common mechanics, popular settings, styles, and even helpful graphs. Enjoy!

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Top Grossing Mobile Casual Games

Success in mobile games isn’t a result of just a new idea.It’s about data driven creative decisions over time. By looking at top Casual games of 2024,You can see 5 things:1- Market is growing rapidly,2- Live ops matter more than ever,3- Long term retention drives revenue,4- Puzzles are still leading the casual games,5- Player segmentation boosts profits significantly.Data: AppMagic#gamedevelopment #videogames #tech #mobilegames

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What’s Coming up in 2025?

2️⃣0️⃣2️⃣5️⃣WHAT’S COMING UP? 🤔 ✨ 2024 was the year of Hybridcasual's consolidation. 💫The big publishers have created specific launch programs. 📝Some good development practices have been set, such as the depth of the games, collectibles (e.g. city builder), etc. 🌆Hypercasual studios have structured themselves to develop Hybrids. 👨‍💻👩‍💻And, most importantly, many hits have broken into the charts. 🔝So what can we look forward to this year? 👀To answer this question, I brought the thoughts of three market experts from Supersonic from Unity, Samantha Benjamin (Director of Growth), Igor Bereslavski, and Guy Agiv (Director of Product Design). 👉🧠On the latest SuperMonday, they discussed issues relevant to the industry, such as the current state of the market, the new game development process, how to create deeper content, monetization strategy, and 2025 trends.👇 Go through the slides below and take a look at […]

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Power of Intrinsic Motivations in Product Marketing

In the ever-evolving landscape of mobile gaming, the pressure to drive immediate results has often led marketers to lean heavily on extrinsic motivations. Strategies rooted in FOMO, exaggerated claims, or outright misleading tactics have proven their effectiveness in short-term gains.However, what if the key to long-term success lies in something more profound?By focusing on audience profiling, unique selling points (USPs), and value propositions (value props) from the perspective of intrinsic motivations, marketers would be able to craft ads and creatives that truly resonates with their audiences — building deeper connections and sustainable engagement.This is where we’ll be focusing on this article, incl. giving an example of a simple tool around these means.The Role of Audience Profiling in Meaningful MarketingAudience profiling is the foundation of effective marketing. It allows you to understand the needs, desires, and motivations of your target users […]

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The State of Mobile 2025 Report

2024 was a banner year for the mobile market, with a whopping 4.2 trillion hours spent on Apps and $150 billion in user spend.As the frontrunner in mobile market intelligence, Sensor Tower is excited to unveil our most comprehensive report yet. Packed with key insights to elevate your digital strategy, this report uncovers the trends, tactics, and campaigns that defined the year.Here's a sneak peek at what you’ll discover in the Report:📲 Connecting Mobile to In-Person: App categories that bridge digital and real-world experiences—like outdoor health & fitness, grocery, and dining—are thriving amid digital fatigue.🎮 Mobile Gaming Bounces Back: Gaming spending surged to $81 billion (+4% YoY), driven by Strategy, Puzzle, and Action games.🌍 Competition Goes Global: The e-commerce landscape heats up as Chinese giants Temu and SHEIN expand their reach.📹 Video Dominates Spending: Streaming and Social Media apps see […]

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Top Game Picks of the Week!

Time for another round of mobile game discoveries, where I play so you don’t have to—unless you want to, and trust me, this week, you will want to! From untangling threads (and your life?) to chainsawing fruit and smashing zombies, here are three games that had me hooked. Let’s go! 🚀---1️⃣ Thread Jam by SayGames🧵 When Threads Take Over Your Brain!Ever looked at a tangled mess of threads and thought, “I want more of this in my life”? Me neither—but Thread Jam makes it weirdly fun. SayGames delivers a beautifully chaotic puzzle where you match threads, create colorful art, and watch your sanity unravel with every level. The cute art style sucked me in, but the challenging levels kept me sweating. Fair warning: boosters and extra moves will tempt your wallet—but hey, you can’t blame them for trying!App Store: https://shorturl.at/1wvW6Google […]

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A few thoughts on PGC London

A few thoughts on PocketGamer Connects London as I fly back to Seattle: 1. Main Themes: Rewarded UA and Web Shop Payment providers dominated the event - it seemed like 50% of attendees were from those verticals!2. Conference Value: Few events are truly worth the effort and time away from home, but PGC consistently delivers. It’s one I always tell my wife was worth the trip.3. Familiar Faces: Amazing to reconnect with so many from my 15 years in mobile - ex-Tapjoy, Unity, and Vungle/Liftoff colleagues, as well as so many others I’ve worked with over the years.4. Location & Vibes: Shoreditch House remains a fantastic spot for an event. London (my home for 15 years) still has its magic. Thanks to AppCharge, AppsFlyer, DoF, Unity, Applovin, ZBD, Adjoe, and Raptor PR for incredible parties!

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60+ Gamedev Learning Resources

60+ Gamedev Learning Resources --- CODE1. YouTube • Brackeys (https://lnkd.in/gChH3YcW) • The Cherno (https://lnkd.in/gY4tWAH6) • CodeMonkey (https://lnkd.in/ghDu7nxh) • FreeCodeCamp (https://lnkd.in/ghDu7nxh) 2. Blogs • Unity Learn (https://learn.unity.com/) • GameDev.net (https://www.gamedev.net/) • Stack Overflow [gamedev] (https://lnkd.in/ghjn2Y5M) • FreeCodeCamp News (https://lnkd.in/gfeY3RBh) 3. Courses • Codecademy (https://lnkd.in/grprAvrn) • Udemy (https://lnkd.in/gSWtv6aB) • edX CS50 (https://lnkd.in/g6mCxmH7) • Coursera: C# (https://lnkd.in/g-bDzrYk) 4. Books • Unity in Action (https://lnkd.in/g7856DEg) • Clean Code (https://lnkd.in/gjh36jum) 5. LinkedIn • Jason Lovett • Frédéric Nowak ☁ --- ART1. YouTube • ArtStation (https://lnkd.in/gRaeb__T) • Marco Bucci (https://lnkd.in/gKXrDRf8) • FZD School (https://lnkd.in/gYv8jGY6) • Cubebrush (https://lnkd.in/g6ZPdrtj) 2. Blogs • 80.lv (https://80.lv/) • Polycount (https://polycount.com/) • Concept Art World (https://lnkd.in/gJbsgZwn) • ArtStation Magazine (https://lnkd.in/g78VG2aC) 3. Courses • Schoolism (https://schoolism.com/) • Udemy (https://lnkd.in/gRUzJubR) • Coursera: Art and Concept (https://lnkd.in/gqJAsUgk) • CG Master Academy (https://lnkd.in/g98n5Dja) 4. Books • Drawing Basics Video Game Art (https://lnkd.in/gycFewTr) • How to Draw […]

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5 Proven UGC Formats Crushing it in 2025

5 Proven UGC Formats Crushing it in 2025 Last year alone, we produced over 5,000 UGC creatives.Here's a fresh batch of UGC trends to fuel your campaigns this year1️⃣ Engaging Setup for Language-Learning AppsA fun, relatable concept that can be adapted to highlight language-learning journeys or other educational apps. • Example: Instagram (https://lnkd.in/gzFVU2Dm)2️⃣ Quick-Hit Visuals for an Instant HookSnappy transitions and engaging visuals are a powerful way to hook your audience from the first second. • Example: Instagram (https://lnkd.in/gPk67s85)3️⃣ Long Flight Essentials with a TwistShowcase practical “must-haves” for travelers—like cozy pillows and headphones—before surprising viewers with a catchy mobile game or app. • Example: TikTok (https://lnkd.in/gbKi7vEc)4️⃣ Street Talk Format for Authentic TestimonialsCapture raw, on-the-spot reactions and opinions to add a layer of authenticity and realness to your campaign. • Example: Instagram (https://lnkd.in/gA62yarz)5️⃣ Eye-Catching ThumbstopperMake viewers pause their scroll with bold […]

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