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Season Pass can drive both engagement and monetization if done right. Based on Playliner research, here’s what works (and what doesn’t) when designing a Season Pass UI:❌ 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗮𝘃𝗼𝗶𝗱:• Unclear reward rules and mismatched item sizes = visual mess• Currency for premium pass purchase isn’t labeled clearly• Elements are cut off, players need to scroll to see key info• Main event window overlays core game UI (clutter alert)• Huge banners distract instead of inform• Similar buttons serve different functions (confusing!)✅ 𝗪𝗵𝗮𝘁 𝘁𝗼 𝗱𝗼 𝗶𝗻𝘀𝘁𝗲𝗮𝗱:• Visibly separate free and paid rewards• Two buttons → same goal: purchase window (without distraction)• Use icon variety to signal event structure and pass benefits• Highlight goals with a special frame—sets expectations• Display event in full window to avoid background clutterThe best Season Passes balance:→ Clarity→ Motivation→ Minimal distractionsDesign with purpose.Reward with intention.Your players will […]

NEW GAMES ON THE RISE # 3 WEEK, APRIL, 2025 Hi, mobile gaming fanatics! 🤩 📲I am returning this week with our helpful list of “New Games on the rise”.Here I bring you titles debuting at the top of the charts. 📈👇 Below are my highlights from last week. 👇➡️ Following the launch of “Candy Crush Solitaire” (CCS) by King, another big game company has started growing a Solitaire Tripeaks title with IP ♠️♦️ . “Disney Solitaire” (DS) by SuperPlay brings game art and gameplay close to CCS, but with a powerful non-endemic IP. And the performance has been fantastic! ✨ Within a few weeks of scaling, DS reached a peak of $180k in IAP revenue per day. 🤑 For comparison's sake, the genre leader, Playtika's “Solitaire Grand Harvest”, took months to achieve this performance.On April 19, it appeared in […]

Sharks are getting eaten by All in Hole! 🦈🕳️ Homa's latest hit made over $8M in IAP revenue in March 2025 alone!But even more impressively, it’s reshaping the entire Eat & Grow subgenre.I checked AppMagic: among 21 new releases in 2025, only 2 feature sharks. The other 19? Holes.You’ll spot the same shift in the top-grossing chart — sharks are falling out of the top 10, all because of the holes.How did All in Hole pull it off?It built on an ultra-addictive, player-first core (as Homa always does) — and layered it with best-in-class casual and hybridcasual monetization systems.Want the full story?We’ve just published a deep dive on hybridcasual games in Q1 2025 — and All in Hole gets the spotlight it deserves.

Colors in Ads = Emotions in Action 🎨 Colors aren’t just a design choice, they’re a psychological trigger.I’ve been exploring how color impacts performance in ads, based on Player Motivations.📊 Around 𝟴𝟱–𝟵𝟬% 𝗼𝗳 𝗳𝗶𝗿𝘀𝘁 𝗶𝗺𝗽𝗿𝗲𝘀𝘀𝗶𝗼𝗻𝘀 are based on color. So what if we mapped Player Motivations to Color Psychology and used that to guide ad design?𝗛𝗲𝗿𝗲’𝘀 𝘄𝗵𝗮𝘁 𝗜 𝗱𝗶𝗱: – Used 𝗖𝗵𝗮𝘁𝗚𝗣𝗧 to generate a matrix of colors per Motivation. – Built a Spider chart to map different emotional tones. – Created color palettes to 𝗔/𝗕 𝘁𝗲𝘀𝘁 Static Banners.Trigger the right Player Motivation for your Ad and start testing, examples below 👇

Top 10 Gaming Publishers by Tier-1 West Revenue in Q1 2025 👑 We couldn’t leave you without a Q1 wrap-up, so today, let’s look at how publishers performed this quarter.There’s an indisputable growth leader: Funfly, boosting its quarterly revenue by 223% compared to Q1 2024 (YoY) and 27% compared to Q4 2024 (QoQ) — mostly thanks to Last War: Survival, still climbing toward its peak!Next fast climber is Diandian Interactive, up 58% YoY and 31% QoQ. As you already know, the main driver here is Whiteout Survival ❄️Another success story is Dream Games, ranked №2 in the top, with quarterly revenue up 39% YoY and 22% QoQ. Royal Match peaked again in March 🥳While Scopely keeps leading the pack, 23% ahead of the №2, its quarterly revenue dropped 48% YoY and 25% QoQ.Will Monopoly Go! bounce back, or are we […]