Yesterday, chat with mobile game dev friend made me realized: Day 1 retention has direct link to one simple thing.
How many levels are played on the day of install.
Mind, blown… 🤯 <I know..>
This is not a analytic discovery,
But more like a method to track things.
At first, it sounds simple,
but when you think about it:
It definitely connects with my theory of
d7 retention secret is hidden in day zero.
2025 is the year of hybrid casuals and players
are focused on “sessions” and “flows”
which directly are connected to each other.
Daily playing and spending habits..
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