Background
  • arrow_back Home
  • keyboard_arrow_rightAuthor archive 2025

Deniz Kekec

Results 1-2 of 2 remove Page 1 of 1

trending_flat

Shorter Payback Period: Sustained profit growth

Optimizing the LTV curve and conducting iterative testing are essential for ensuring sustainable growth in games. Even before achieving the desired profitability on this curve, the payback period plays a pivotal role. Payback analysis acts as an early validation tool for the LTV model, highlighting potential discrepancies between projected and actual user behavior. Moreover, a shorter payback period enables quicker recovery of marketing investments, paving the way for scaling efforts and sustained profit growth. Dynamics of LTV, CAC, as you all know:  It’s a fundamental financial principle to aim LTV that is higher than Customer Acquisition Cost (CAC) to ensure profitability in the long term. While this equation seems straightforward, it hides critical questions about its underlying components.  Games thrive on concurrent users—players who return frequently and are incentivized to spend. However, relying on extended user lifetimes carries inherent risks in marketing. When working with […]

trending_flat

Gaming’s Gathering Power: Despite All The Challenges

The gaming industry has experienced a whirlwind of changes over the past four to five years, largely driven by shifting ad tech dynamics and broader geopolitical events. Where are we now? Gaming > Hollywood + Music  With global revenues projected to surpass $200 billion in 2024, Gaming has decisively outpaced both the Hollywood & Music industries combined, together generating around $175 billion. Our industry saw a sharp rise in 2020 and early 2021, driven by the pandemic as people turned to games for connection and entertainment. However, this growth was followed by a notable decline as the world began reopening, leading to a more competitive and unpredictable landscape. Alongside the effects of the COVID-19 pandemic, political instability has further caused studios and investors to proceed cautiously. The challenges have continued to mount, from Apple’s App Tracking Transparency (ATT) policy to […]

Login to enjoy full advantages

Please login or subscribe to continue.

Go Premium!

Enjoy the full advantage of the premium access.

Stop following

Unfollow Cancel

Cancel subscription

Are you sure you want to cancel your subscription? You will lose your Premium access and stored playlists.

Go back Confirm cancellation