AppLovin’s Q2 2025: Record Revenue, Q2 Surges 77% to $1.26 Billion
AppLovin just dropped some seriously strong Q2 2025 numbers, and the growth curve is looking like a hockey stick.
The company pulled in $1.26 billion in revenue this quarter, a 77% jump year-over-year. Both gaming and non-gaming segments delivered the goods, but it’s the advertising arm — especially its self-serve eCommerce platform — that’s catching fire and gearing up for a global rollout this October.
And that’s not all. The business is scaling fast without losing its profitability edge. Adjusted EBITDA hit a massive $1.02 billion with an 81% margin, while free cash flow climbed 72% to $768 million. Earnings per share landed at $2.39, comfortably beating forecasts by more than 22%.
📊 Quarter by the Numbers:
- Revenue: $1.26B (+77% YoY)
- Adjusted EBITDA: $1.02B (81% margin)
- EPS: $2.39 (+22.56% above estimates)
- Free Cash Flow: $768M (+72% YoY)
- Cash & Equivalents: $1.2B
- Q3 Guidance: $1.32B–$1.34B revenue, 58%–60% YoY growth
One of the quarter’s biggest headlines was the $400 million sale of AppLovin’s Apps business to Tripledot Studios, plus an equity stake in the buyer — freeing AppLovin to double down on its core ad tech and marketing platforms.
CEO Adam Foroughi is keeping the mission clear:
“Our aspirations are to help any business of any size acquire customers profitably… the goal is to see that any small business of any type can market on our platform.”
With the gaming portfolio still pulling weight, the ad platform scaling beyond games, and a healthy war chest ready for expansion, AppLovin’s Q3 and beyond could keep this growth story rolling.
