6000 Ads, One Sudoku, $50K a day!

📊 6000 ads. One Sudoku. $𝟱𝟬𝗞/𝗱𝗮𝘆 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. Not bad!

“𝘠𝘰𝘶 𝘯𝘦𝘷𝘦𝘳 𝘱𝘭𝘢𝘺𝘦𝘥 𝘚𝘶𝘥𝘰𝘬𝘶 𝘣𝘦𝘧𝘰𝘳𝘦? 𝘙𝘦𝘢𝘭𝘭𝘺? I 𝘮𝘦𝘢𝘯, 𝘵𝘩𝘦𝘴𝘦 𝘺𝘰𝘶𝘯𝘨, 𝘭𝘢𝘥𝘴.”

No surprise. This is actually a game that I like. I played Sudoku on paper, and I plan to play it every day because I find it great!

BUT!

Felix hopes listeners appreciated this episode. He has never played a game because he hates Sudoku.

Jakub learned how to play Sudoku the day we recorded.

Anyway. That’s Hungry Studio’s Sudoku Master – the new “Block Blast” for the brain games market.

They didn’t innovate Sudoku.
They innovated how you sell it.

🎯 Key numbers:

600K DAU

$43–50K/day in ad revenue

6000 creatives uploaded in 30 days

4× the ad volume of Sudoku.com (Miniclip / Easybrain)

Imagine testing 6000 versions of boredom and winning.

This is how evergreen puzzle games survive in 2025:
not by innovation, but by iteration.